Create impact in funding proposals

An introduction

Different questions can arise when you start crafting a funding proposal, especially when considering impact. What does impact mean in the context of funding proposals? Am I approaching it in the most effective way? Is there a difference in academic and grant writing? Why is it so important to explain the impact of my research? What are common types of impact I should consider? And are there any effective tools I can use?

To answer some of the questions you might run into during this process, Oncode has created a select series of knowledge clips. The series consist of an introduction on conveying impact in the context of funding proposals, and how to use two effective frameworks to approach it: 1) Minto’s Pyramid and 2) The Hourglass Model. With this series, we aim to provide our Oncode Researchers with high-level insights when it comes to considering the potential impact of their research.

In the first video, we outline how impact is often approached in a funding proposal, and suggest how you can shift to a process that is more compelling. To be more persuasive it is important to reflect on how you can provide a horizon perspective to guide your audience. There are also different kinds of impact that can result from your findings, and we’ve listed several for your reference. It’s never too early to think about them in order to capture the true potential of your research and develop a plan to achieve and maximize said impact.

An introduction – Creating impact in funding proposal

Now that you have an introduction to some key impact elements and the importance of answering ‘’Why,’’ we will focus on how you could structure your proposal to convey the value of your research in a more compelling way. The Minto’s Pyramid, as it’s commonly known in the world of consulting, is a communication tool known for its impressive effectiveness. As a tool, it presents a powerful way to process and structure large amounts of information, as typical in a funding proposal, without losing insightful details. The result is a captivating story that is easy to understand and remember. In this next video, you will learn more about The Pyramid Principle and how to apply this framework.

Minto’s Pyramid - Creating impact in funding proposals

Next to the Minto Pyramid Principle, we have included another practical tool that can help you convey your narrative effectively. The Hourglass Model, also more distinctly referred to as the global-local-local-global approach, is a framework that you can use to set up the context of the proposal. By means of a practical example, you will learn more about starting with a helicopter view, followed by narrowing the problem and finally expanding into the solution.

The Hourglass Model - Creating impact in funding proposals
Amber Liu

Amber Liu

Business Development

Amber Liu is a Business Developer at Oncode Institute. With a clinical pharmacy background from the University of Toronto, she has taken her patient-centric perspective in scouting for novel innovations in life sciences with high impact potential and supported their commercial development. Prior to Oncode, she developed funding strategies, business cases, conducted market assessments and new business development activities at strategic funding consultancies in The Netherlands. While at a health tech accelerator, her focus was on validating the business case of a given innovation and testing the value proposition with end-users. At Oncode, Amber assists with the translation of research to clinic through qualifying innovations and commercial opportunities, creating and implementing valorization strategies, and fostering stakeholder relations.


Business Development
Alexander Turkin

Alexander Turkin

Business Development

Alexander’s educational background is in physics (BSc) and nanoscience (MSc). His growing fascination for biology and medicine led him to pursue a PhD in biophysics at the University of Groningen. Subsequently, he decided to continue his journey in the Life Sciences branch as a Business Consultant. In this role he was helping both academic and industrial parties to obtain funding, establish partnerships, build consortia, do market research and develop commercialisation plans. At Oncode, Alexander intends to leverage this expertise to support Oncode Researchers with company creation, acquiring funding, establishing collaborations and with other valorization strategies, ultimately creating impact for society.


Business Development